All hyperscalers have started by offering horizontal services like IaaS, PaaS, that can be used across all industries. They have been growing at double digits per year for the last decade or so.
Even while making most revenue with comparatively "simple" services the major cloud providers have started offering vertical (specific or sector-specific offerings) as well for two reasons:
- to increase their growth potential
- to convince customers selecting "their" hyperscaler on a strategic basis, as they seem more or less on par for basic services
Seen from this perspective it seems natural that the hyperscalers are eating into market segments formerly occupied by specialized companies, with their own offerings or by partnering with someone else (also OK from the hyperscaler's point of view, as long as data, network and compute are hosted in the respective cloud).
All hyperscalers have started by offering horizontal services like IaaS, PaaS, that can be used across all industries. They have been growing at double digits per year for the last decade or so.
Even while making most revenue with comparatively "simple" services the major cloud providers have started offering vertical (specific or sector-specific offerings) as well for two reasons:
- to increase their growth potential
- to convince customers selecting "their" hyperscaler on a strategic basis, as they seem more or less on par for basic services
Seen from this perspective it seems natural that the hyperscalers are eating into market segments formerly occupied by specialized companies, with their own offerings or by partnering with someone else (also OK from the hyperscaler's point of view, as long as data, network and compute are hosted in the respective cloud).
So expect more of this to happen!